Creative design and brand awareness are key to attracting new customers and increasing brand awareness. You can create custom printed bags that are tailored to your requirements and aligned to your brand identity. While custom printed bags can be beneficial for your business, they can be costly. If you do not nail the design, it could also cause damage to your brand. This is why we’ve compiled common design mistakes for custom printed packaging.
1. Not Listening To Customer Needs
Many companies make the fatal mistake of creating printed bags that appeal only to them, rather than their customers. Your customized bags will be used by your customers. Therefore, it is important to consider the needs of your customers and create printed bags that meet their preferences.
2. There Is No Differentiation
Any packaging made of paper, including custom printed bags, should grab a customer’s attention. Your brand should be different from those of other businesses. Your printed bags should not be the same as your competitors, even though you are trying out to be better. Instead, create packaging and boxes that stand out from your competitors and reflect your brand identity.
3. Print And Graphics Errors Reported
A typographical or typing error can create a bad impression of your company and products. Customers may perceive your company as careless and think that your products have many errors. You should never ignore errors in your printed bags. While they may be costly to correct, they are still worth every Penny.
4. You Should Not Use Outdated Printing Designs
Today’s customers demand the best packaging designs. Don’t make the error of using outmoded packaging designs. This will not appeal to your customers. You can keep up with the competition by updating your packaging design and positioning yourself as a leader within the sector. An excellent place to begin is investing in seasonal packaging rather than mass-producing a single design. Consider also trying new packaging designs and printing techniques.
5. The Bag’s Weight Will Not Be Considered
Consider the weight of any custom-printed bags or boxes when designing your bag. These bags should be strong enough for long-term storage. The bag’s weight will determine its thickness.
6. Printing Materials That Are Not Environmentally Friendly
Consumers are increasingly eco-conscious. They expect businesses to use environmentally responsible business practices, particularly if they’re interested in your product. Many businesses are unaware of the eco-friendly options and end up using traditional packaging. You should consider eco-friendly packaging materials if you are selling products in the health and food industry or to high-end buyers.
7. It’s Not About Keeping It Simple
A custom printed bag should be simple. Avoid complicating the design of your bag. Avoid using cutesy words or jargon unless they are in line with your brand. Simple, simple, and easily understood design will attract your audience’s interest.
8. Packaging Material That Is Not Right
A well-designed custom printed bag will not only look great but will also be practical and useful. If the packaging material is not right, the bag won’t work. Some materials can be inexpensive, but they might not be suitable for packaging particular products. Make sure you choose the right material for packaging to make printing easier, meet customer expectations, reduce waste, and minimize your carbon footprint.
9. Ordinary Ink
Ordinary inks make ordinary printed bags. But special inks like metallic, neon, reflective colors and glow-in-the-dark can create a standout bag with attention-grabbing contents and details. In some industries such as marijuana, this type of ink can make your bag stand out.
10. No White Space
Avoid clogging your backgrounds with too much color. It can cause headaches for your customers. Experts recommend that background should be kept white and allow for designs to breathe. Negative space can be a design element.